April 2009
45 posts
Watch
A lo hecho pecho.
“Branding is overrated, outdated crap.”
– Sagmeister
CA: I saw a comment on your website saying that branding is overrated, outdated crap. Yet, nearly everywhere, the thinking is that brand is the most important thing. Can you tell me more about your views on the relative importance of branding?
SS: Most international branding agencies overrate their power and influence by a magnitude. As much as they would like to insist otherwise, in everyday life their work has a small impact on the actual service or product their clients provide or manufacture. But by far the biggest impact on the perception of a brand is the quality of that service or product. There are a couple of exceptions, fields where the consumer can’t tell the difference between products, say vodka or water, but in general the consumer is smarter than they paint her.
“Liar, liar, crotch on fire!”
“A HIDDEN GEM”
Girls Night: It’s never really “girls night”, is it? 99% of the times I have done this the following happens: All the girls want to be where the boys are. Let’s call it what it is: Pretend we’re bonding while I look over your shoulder to check out the penis behind you. The real “girls night” only takes place the next day: It’s called brunch.
-Albertina (Missbehave)
“Meow, scratch. Full stop.”
– Missbehave
P U S S Y P O W E R
“Advertisers constantly invent cures to which there is no disease.”
– Unknown
I think that I shall never see A billboard lovely as a tree. Perhaps, unless the billboards fall, I’ll never see a tree at all.
~Ogden Nash, “Song of the Open Road,” 1933
“A: Do you have any needs? B: No, I don’t. I’m Jesus.”
“WE ARE YOUNG MONEY”
– LookBook
Bad Design
deleteyourself:
Why Google’s Visual Design Lead just quit the company:
Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better. I had a recent debate over whether a border should be 3, 4 or 5 pixels wide, and was asked to prove my case. I can’t operate in an environment like that. I’ve...
Dick Tracy: Is the enemy of my enemy my friend, or the enemy of my friend my enemy?
Pat Patton: What?
Dick Tracy: Or enemy of my enemy my enemy?
Pat Patton: What'd he say?
Dick Tracy: The enemy of my enemy is my enemy.
Sam Catchem: He said the enemy of his enemy is his enemy.
Pat Patton: Oh.
“I get high on print”
– SUPA KiD
Sal del diseño
El 90 % de la inspiración del diseño procede de otros diseños. para ser original, busca la inspiración en Fuentes insólitas.
-no se quien lo dijo
“COMO MOLA”
– la mala